# FounderYP > Brand-campaign filmmaking for startup launches. One shoot gives a startup its launch film and a month of founder content after it. Most launch videos look like software demos, and get scrolled past like one. A premium brand campaign gets watched, shared and remembered by the buyers, investors and candidates you need, and turns launch day into pipeline. ## The Launch Package Everything comes from one shoot. - One shoot, on-site (on the day): One or two days with your team, wherever the work happens. Every piece of the package comes from this trip, so your team gives days, not weeks. - The hero launch film (launch day): 60 to 90 seconds. The first thing buyers, investors and candidates see, on launch day, on your homepage and in every post that points to it. - Vertical cutdowns (launch week): The interview and the hero film, recut and reframed for Shorts, LinkedIn and X. Native in every feed, so the launch travels further. - Founder clips (the month after): 6 to 8 short-form videos from the interview, filmed the same day. A month of founder posts that keep you in front of buyers after the launch. ## Founders - Zach Metzger, Co-founder. Zach’s short-form work has passed 200 million views. He grew an education channel to 230,000 followers, and came up directing music videos in Los Angeles for Diplo, Polo G and Jutes. - Tosh Carr, Co-founder. Tosh has traveled the world making premium campaigns for direct-to-consumer brands, shot with a documentary eye and built around a real story. Today he brings that eye to companies building in tech and AI. ## Contact - [Book a 15-minute call](https://calendly.com/zach-founderyp/15min) - Email: zach@founderyp.com - [Zach Metzger on LinkedIn](https://www.linkedin.com/in/zachmetzgerr/)